Todays interesting links are all about search engine optimisation
It doesn’t matter how good or new a story is, if your audience can’t find the piece you are writing about it will never work.
Here is it explains how their google ranks news stories, and some top tips about how to write articles. It is a bit long to watch but should be interesting.
Here is a really good blog on all things journalism and online related. It is published by the founder of Help Me Investigate, and I believe it pops up early in google searches because it publishes quality content on a daily basis.
Finally this piece by Robert Niles outlines how important it is to have a well-built website with a recognisable brand name.